The role of mobile communication in the Digital economy

Mobile communication is essential for the day-to-day working of businesses. It helps connect businesses to customers, service delivery and business to business communication. It also enables access to digital resources worldwide. It has also sparked innovation in various industries and growth of the economy. The roles of mobile communication in the digital economy are further discussed in the essay.

Firstly, mobile communication has increased accessibility by providing internet access to remote areas. More people can therefore afford internet and be a part of the digital economy. People can see business advertisements on social media platforms helping them connect with businesses online. The increased accessibility enables everyone to benefit and be a part of the digital economy.

Mobile communication has also enabled people to work remotely by giving them access to communication tools and access to information from anywhere. Employees can stay connected to work without being physically there. Business owners van stay connected to different business chains and employees in the different branches. This has increased the productivity of both owners and employees of business organizations.

Mobile communication allows for digital marketing and advertising. It has enabled target advertising of products where users view ads based on their specific taste. Since millions of people have access to phones and the internet, social media marketing and advertising has increased. Users are more likely to engage with products and vendors at the comfort of their homes.

Mobile banking services a great factor in the growth of the digital economy has also greatly improved from the growth and enhancements in mobile communication. This allows people without the traditional bank accounts to access financial services easily through their devices. Payments and transactions have been made simpler and more secure and is more efficient compared to the physical banking services.

Mobile communication has also enabled the development of other forms of technology and new innovations. Developers can now come up with mobile applications that help businesses like the Jumia apps which allow customers to shop conveniently. It also helps existing businesses to up their value and productivity by offering services on their mobile applications. Customers can have access to services from anywhere in the world without physically interacting with the business or company. This has greatly improved the digital economy.

Mobile communication is therefore a key factor in the growth of the worldly digital economy. By enabling connectivity of remote areas, financial services, online marketing and advertising. This has enabled the smooth flow of all business sectors.